Published on: 04.2021
Streetwear becomes smarter with SUPREME GREEN COTTON®
Streetwear becomes smarter with SUPREME GREEN COTTON®.
SUPREME GREEN COTTON® has been chosen by the leading Italian brand Diesel for the ‘Green Label’, ‘NightCrush’ and ‘Malign’ jersey T-shirts. From cotton seed to fiber, yarn production, fabric and final garments, the full supply chain is not just transparent but located in a very focused area 100% in Greece.
SUPREME GREEN COTTON® is the premium quality smart yarn collection by Varvaressos S.A. European Spinning Mills. The Greek yarn manufacturer has developed an innovative and socially responsible system from the seed to the garment that supports farmers and businesses at the foothills of Mount Olympus.
SUPREME GREEN COTTON® uses a customized satellite-powered drip irrigation system in the fields that allows saving up to 40% of water. Water usage is one of the pressing issues in cotton production. Thanks to the advanced drip irrigation system, plants are watered and fed without wasting a single drop. Thanks to a custom-developed app connected via satellite and meteorological stations in selected cotton fields, farmers can monitor the fields in real time. The IoT – Internet of Things system warns them to take action to ensure plants to flourish healthily and high a higher yield in a sustainable way.
The smart yarns are Made in Greece and have been certified by MADE IN GREEN by OEKO-TEX® which assures transparency and traceability, moreover the company has also obtained the STeP by OEKO-TEX®.